After decades of Brits preferring a good burn up for a taste of the exotic, sales have now shifted as all things Chinese rather than Indian take the leader board.

Market researchers discovered that us Brits are now reaching for the Chinese spring rolls before any other dish - including the previously mass adored chicken tikka massala.

However Indian food is still hugely popular - with 71 per cent of people surveyed claiming to regularly enjoy tikka massala, korma and vindaloo among other curries.

However it seems a taste of the Oriental is still preferable, with 80 per cent of Brits opting for dishes like special fried rice, crispy duck and spring rolls.

“Our sales figures certainly support the fact that oriental food is currently the nation’s favourite, with 53 per cent of customers buying the cuisine compared to 43 per cent who opt for Indian food,” said Simon Williams, an acquisition director at Tesco.

“Also, our customer base for oriental food is growing faster than that of Indian,” he said.

However, in true unauthentic British style, it seems that few of us even know how use chopsticks. Only 38 per cent admitted to using them while just 40 per cent of Brits actually have a dusty pair hiding away at the back of the cutlery drawer.

Oh well, forks and packet sauces it is then…

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Author:
rebecca
Time:
Monday, October 26th, 2009 at 12:42 pm
Category:
Health
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