Thu
29
May
Richard

The company who claimed to have the miracle cure for Dyslexia, which could solve children’s reading and writing difficulties with a programme of balance and co-ordination exercises, has gone bust. The controversial Dore programme has shut down all 13 of the UK centres due to financial problems.

 The programme treated up to 40,000 children at a cost of £2,000 each with a regime of simple physical exercises such as standing on wobble boards, threading beads and catching beanbags. The company also claimed to be able to help attention deficit hyperactivity disorder and dyspraxia.  

A statement on the company’s website read: “It is with great regret that we have to announce that Dore has been put into the hands of advisers. As a result Dore is closing all of the UK centres which deliver the Dore programme with immediate effect.”

 The website has since been bombarded with messages from upset parents who believed that the program was of benefit to there children’s literacy problems. 

The sceme was invented by the millionaire paint entrepreneur Wynford Dore after he set out to develop a drug-free treatment to help his daughter, who had been diagnosed with severe dyslexia. Mr Dore’s method was inspired by the work of Harold Levinson, an American psychiatrist. Based on the theory that dyslexia is caused by a fault in the cerebellum, an area of the brain controlling balance and muscle movement, it aims to form new neural connections in dyslexia sufferers by stimulating the cerebellum with repeated exercises such as catching bean bags or wobble board routines.

 No one expected the company to collapse as celebrity and rugby player Kenny Logan was touring television and radio stations to promote the programme with his own personal testimonials. 

Unfortunately the company had been kept afloat by cash injections from its founder, and he decided he could no longer afford to subsidise it.

 The company’s PR advisers said: “Mr Dore intends that the programme will continue in some form. Wynford certainly has not given up on the programme.”  Several papers were published in academic journals claiming success for the program, but without persuading independent experts of its value. One paper, published in Dyslexia, prompted the resignation of five members of the editorial board, and nine critical commentaries from academics.  
Recently, complaints to the Independent Television Commission and to Ofcom about Dore’s methods were upheld. Ofcom found that Dore had been in breach of rules on evidence, assessment of medical claims and impressions of professional advice and support.

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Author:
Richard
Time:
Thursday, May 29th, 2008 at 12:14 pm
Category:
Medical Conditions
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